Fragrance” on Your Label? Here’s What They’re Not Telling You ! By INKI – A Healthy Aging Initiative

👃 The “Fragrance” Loophole

When you see “fragrance” or “perfume” on a skincare label, you might imagine soothing lavender or fresh rose. But in reality, that single word could represent a cocktail of dozens or even hundreds of undisclosed chemicals. Why? Because in many countries, "fragrance" is protected as a trade secret, meaning brands are not required to list the actual ingredients.

That’s right — even if you read every ingredient on the label, fragrance can hide phthalates, allergens, irritants, and hormone-disrupting chemicals without your knowledge.

💥 How It Affects You

Synthetic fragrances can have real consequences for your skin and your health:

• Allergies & Sensitivities: Frequent culprits of rashes, breakouts, and contact dermatitis.

• Respiratory Issues: Linked to asthma and breathing difficulties.

• Hormone Disruption: Certain hidden chemicals mimic or block hormones like estrogen.

• Neurological Symptoms: Some users report migraines, fatigue, or brain fog.

It’s not just about smell. It’s about safety.

🌿 What Clean Brands Do Instead

At INKI, we believe transparency is power.

Cleaner brands either:

• Use clearly listed essential oils or botanical extracts, OR

• Label their products as “fragrance-free” (no synthetic or natural scent additives), OR

• Use “unscented” products — which may still include neutralizing agents.

But even essential oils can cause irritation for some. That’s why education is key.

🔎 INKI Tip: Read Between the Labels

• “Fragrance” or “perfume” = 🚩 Red Flag

• Avoid unless full ingredient transparency is provided

• Prefer terms like:

  • “Naturally scented with lavender oil”

  • “Essential oils: peppermint, eucalyptus”

  • “Fragrance-free”

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📥 Want to Know What Else to Watch For?

Download our INKI Clean Ingredient Checklist – a quick reference guide to help you spot 10 ingredients to avoid and 10 safe alternatives before your next skincare purchase.

Here’s What They’re Not Telling You

👉 Sign up at www.healthyaging.co.in to get your FREE guide.

Stay curious. Stay clean. Decode skincare with INKI.